According to Faisal Hoque’s “Why Design Thinking is critical for a Digital Future,” digital transformation can be defined as a process whereby an organization shifts its operation models, processes, and culture as per the evolving digital landscapes.
Like any other organization, the government process is also making numerous efforts to adopt new technologies. And allow lawmakers to come up with some proactive ideas to build and shape a better future. Not only that, the public and government officials are seeking innovative digitization ideas to influence their potential supporters.
This became quite prevalent with the outbreak of Covid-19. While adjusting to “the new normal,” many government relation teams preferred to adopt virtual meetings and other digital communication tools. Why? It’s because using such measures were helping them to easily communicate with the lawmakers, staffers, digital advocates, and lobbyists.
But that was not only the case. So, what led to this digital transformation? Surprisingly, many drivers lead to the digital revolution, and here is a brief culmination of a few essential drivers that influenced this digital transformation.
Let’s start!
Digital Drivers
With changing technology today, the government has to face many digital challenges than before. However, some of you still believe that digital transformation is only limited to sharing information through websites.
Contrary to that, digital transformation is a vast segment that does not only mean going paperless. It also encompasses different service and marketing strategies for an overall seamless work experience. In fact, you might be amazed to know that during the Covid-19 pandemic, connecting with the supporters digitally was one of the most feasible and reliable options. According to certain reports, internet usage in the imposed lockdown dramatically increased because of heavy usage.
Not only that. Nowadays, creative email marketing campaigns are being readily used by legislative agencies to communicate and reach out to the supporters. For this, the concerned authorities make sure that the email drafted is impressive and out-of-the-box to sway their audience. Thanks to digital transformation, all such work can be quickly done using smartphones. According to the recent survey, this is even more beneficial when a mobile-optimized email gets a 15-30% click-through rate than the one which is not.
This doesn’t end there!
The advancement of the internet and social media platforms unlocks new opportunities for two-way-communication between agencies and their supporters. The Govt-officials harnessed these platforms and sought the establishment of the offices to explore and leverage innovation.
The trending tweets and news on social media are the topic of the day. To have an idea about the current scenario, the government officials include advanced social media monitoring technology to keep an eye on what’s trending. And it also helps in connecting with the supporters at the personal level.
Exponential Technical drivers
The technology has a far-reaching and transformative impact across the globe and industry. And the government is no such exception. With Government Relations Software’s help, it is very easy to track and connect with the concerned law and policymakers.
Now, what is a Government Relations Software?
Suppose you own an organization, and you need to know about different events, social media or press release mentions, and other legislative events that can benefit your organization. The government relation software for grassroots can help you do just that. To those who are still unaware of the technology, here’s how it can be beneficial.
- It allows you to get various notifications and emails and keeps you updated about the events mentioned above.
- The software will help you track the legislators and staff just by their name, committees, and districts.
- According to the districts and legislative activities, the database gets you to access the pictures, bios, and various grassroots contacts.
Wrapping Up,
Digital technologies are clearly making the process of government operations easier. It ushers new ways of improving the user experience by leveraging the cross-discipline approaches. It involves design thinking, which is a structured and interactive method to facilitate innovation among the stakeholders.
The revolution involves the application of virtual as well as augmented reality technology in the contemporary government.
Continuous rise in the efficiency and transparency curve, the aligning processes, smart government decisions, and access to managed information by bridging the digital divide is further helping the legislative success.
A piece of information: The United States Digital Service is expected to transform the way the federal government deals with the citizens. Therefore, by optimizing the new technology and building updated infrastructure models, the government can easily focus on delivering a better user experience and incentivizing the innovators to modernize.
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