Wholesalers can sell their products online but must choose the top B2B eCommerce software. The best eCommerce solutions for wholesalers make it easy to integrate with other systems and offer enough flexibility for business owners to customize their online storefronts.
What should wholesalers look for in a B2B eCommerce platform?
When choosing an eCommerce platform, wholesalers must remember that they will sell products and services. Therefore, the platform must have a substantial assortment of high-quality products for sale. The best B2B eCommerce platforms offer a variety of product options, including but not limited to:
- Specialty items (i.e., custom logos on mugs)
- Products from different industries (i.e., apparel and electronics)
- Extensive selections of items within each sector (i.e., multiple brands of headphones)
Thoroughly evaluating these factors when choosing an eCommerce provider can help you determine which is suitable for your business needs.
Shopify Plus
Shopify Plus is an excellent platform for wholesalers looking to sell on multiple channels. It has everything you need to run your business, from a wide range of features and functionality to many integrations with third-party apps.
The user interface is simple, sleek, and easy to use, ensuring all your customers can navigate it effortlessly. Finally, the support team is available 24/7, so if something goes wrong, they will be there to help fix it straight away.
Adobe Commerce
Adobe Commerce is a mature platform that has been around for over a decade, and it is also the eCommerce solution of choice for many retailers. It has a robust marketing automation feature set, a good supply chain feature set, and an analytics feature set.
Adobe Commerce also has some excellent customer management features.
The platform is built on HTML5 technology, so it works well across all devices, such as mobile phones or tablets; however, Adobe does not support open-source platforms like Magento or WooCommerce (as mentioned above).
OroCommerce
OroCommerce is a cloud-based eCommerce solution that is fully customizable and scalable. This software allows you to create an online store in minutes while offering various payment options, including PayPal and Google Pay. OroCommerce also provides a full shopping cart to help you sell products online and is designed to be easy to use by offering an intuitive interface.
Salesforce Commerce Cloud
Salesforce Commerce Cloud is an eCommerce platform offering various features for wholesalers. It has a solid customer base and is highly respected in the industry, making it one of the most popular B2B eCommerce solutions. Its scalable, flexible solution is a good choice for wholesalers wanting to grow their business.
Demandware
Demandware is a cloud-based eCommerce platform allowing retailers to sell online, in-store, and on mobile devices. This means you can build up your existing web store or start with a new one.
As with Shopify and Magento, you’ll be able to find great third-party apps to help you customize your site’s look and feel and add extra functionality.
One of the key benefits of Demandware is its focus on customer engagement:
- It offers personalized recommendations based on customer history.
- It supports marketing automation tools so emails can be automatically sent when a customer makes an order.
- It features live chat support for customers who want instant answers to questions about products or shipping options.
SAP Hybris
SAP Hybris is a B2B eCommerce platform with many features. It’s designed to integrate with other SAP products, making it an ideal choice for wholesalers already using the software. Hybris has a large user base, so it’s well-vetted and proven in the market. Its reputation among wholesalers is also strong—it’s been around for over 20 years.
Spryker
Spryker is a German-based B2B eCommerce platform that offers a wide range of features, making it a go-to option for large retailers and wholesalers. Spryker’s software allows you to manage your entire online store from one system. This includes:
- Order management
- Inventory management
- Shipping and fulfillment tracking
Spryker has many integrations with third-party suppliers such as Google and Shopify. With these connections, you can easily import data into your platform without manually entering information – saving time when setting up a new website or migrating from another provider.
As a bonus, they offer free SSL certificates through Let’s Encrypt to secure all customer transactions by default. To learn more about how this works, visit the “Security” section under “Setup & Configuration.”
Intershop
Intershop is a German company specializing in developing eCommerce platforms for the B2B industry. Intershop has been around since 1994, and its platform has been used by more than 5,000 companies worldwide.
Intershop’s solutions are highly customizable, allowing you to create custom solutions for your business. Integrating with other systems like ERP or eCommerce platforms is also easy. So you can use one system to manage all aspects of your business (inventory management, invoicing software for small business, and payment processing).
BigCommerce
BigCommerce is a cloud-based eCommerce platform that allows merchants to set up and manage an online store. It provides features such as product catalogs, shopping cart, inventory management, marketing tools, analytics, payment processing and more.
BigCommerce was founded in 2009 by internet entrepreneurs Eddie Machaalani and John Loughlin in Austin, Texas. The company has offices in San Francisco, New York City and London with over 200 employees.
To Summarize
Wholesale eCommerce platforms can certainly be a challenge, but they’re also one of the most critical aspects of your business. Your customers are looking for convenience and speed; if you want to stay competitive, you must meet those expectations.
The right B2B eCommerce platform will do just that—and with features like easy integration with other platforms like Facebook, it might even make running your business more accessible than ever.
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