If you are a blogger, you understand the importance of popups and how they can help to increase conversion rates. By using popup banners on your blog, you can engage more readers and capture more email subscriptions with fewer efforts. This saves you time, money, and effort while reaching a larger audience.
Popups are an integral part of internet marketing and blogging. They’re offers, promotions, or calls to action – all interactive elements that allow visitors to take advantage of what you have to offer at a given moment as well as increase readers’ engagement. Keep reading to learn what are pop ups and essential tips for using them to engage your blog readers.
Why Are Popups Important For Your Blog?
A pop-up banner is an interactive tool that appears on a website and directs the visitor to take action – as was the case, for example, when you get a pop-up window when you click on a link from a paid or sponsored ad. The main purpose of this action is to gain more subscribers or social followers as well as to increase your overall business value, including conversions.
Popups are generally used for two purposes: They can be used to promote new content on your blog by directing readers to new posts or articles, as well as giving visitors something for free. In addition, popups are used as calls to action, such as when you offer free content or a free giveaway in exchange for an email address.
Tips For Using Popups To Engage Your Blog Readers
The main purpose of using popups is to catch visitors who take action on your website and get them interested in what you have to offer. However, it’s important not to use too many pop-up banners on your blog since this can negatively affect your blog’s overall quality and appearance, as well as its page load time. There are essential tips for using popups on your blog listed below.
Collect Email And Messenger Subscribers
You can use an email popup to gain new subscribers by inviting people to subscribe to your blog through a pop-up window. This can be done by using an exit-intent popup that allows visitors who leave your blog website to subscribe to your newsletter through a dedicated link in the email.
Alternatively, you can use this technique to increase the number of followers you get on social media channels. If you’re on Twitter or Facebook, for example, and try posting about something new or interesting for your readers, you might want to encourage them to follow your blog and stay up-to-date.
Use Exit-Intent Popups
You can use exit-intent popups to collect subscribers while you reach out to your audience. Exit-intent popups are used when the user is on your website and has left your site after browsing an article or category of content.
In this approach, visitors who are leaving your website are presented with a popup that offers them the opportunity to subscribe using their email address. This way, you can gain subscribers to your email list and promote new content on your blog without relying on paid advertisements or having hard-to-reach readers taking action of their own accord.
Promote Featured Blog Posts Or New Content
You can use a popup to promote new content by directing readers to new blog posts. This can be done by using an overlay that shows when a visitor clicks on a link from your blog article to another website or on your social media channel. This technique is also used to promote featured blog posts or any announcements you have for the benefit of your readers.
Get More Social Followers And Shares
You can use a popup to get more social followers and shares by encouraging people to follow your blog or like your business page on Facebook, Twitter, LinkedIn, or other social networking services.
Use An Impressive Call-To-Action (CTA)
You can use an impressive call-to-action popup to engage your blog readers more with what you offer, including email subscriptions and social media shares. The CTA in this approach is only shown when a visitor has clicked on a link from your blog article or content.
To determine the best placement for a popup, you need to consider the message you want to send and the call-to-action words you want to use so that it will show up clearly and impress visitors who take action after clicking on the popup. This way, they will get what they came looking for – whether it’s free content or another way of taking advantage of something that interests them enough to click through to your site.
You can use a popup to run giveaways to get readers more engaged with your offer. In this approach, a popup appears after the visitor has taken action and only while they are on your website – so that they follow through with their intention.
There are two ways to run giveaways: You can create an email popup or use pop-up windows on landing pages. Popups are also used for competitions and collecting emails for subscribers who received a promotional message about something that interested them. Such promotions or offers include high-value, exclusive discounts or gifts.
The Bottom Line
Popups are a great way to get more visitors to your blog and engage them more with what you offer. They’re also a great way to promote new content on your blog, as well as new promotions, sales, discounts, and other special offers. The best part is that today pop-up banners can be created without using HTML coding.