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Email marketing can be a game changer for businesses in many ways. This form of digital marketing can boost ROIs, first of all. It can strengthen customer relationships. It can even help businesses save a lot of money and time. If you want to take your email marketing success to the next level, try the following seven tools as soon as possible.
1. Sender
Many businesses worry about deliverability problems in email marketing, and quite understandably. Thankfully, Sender is a free tool brimming with features that can pave the way for stress-free deliverability. It’s brimming with analytics help, too.
Sender allows businesses to stay on top of recipients who open their messages. It also enables businesses to create precise purchaser profiles corresponding to subscriber behaviors. If you’re interested in optimizing your email marketing approach, this tool may work out in your favor.
2. Mailmeteor
Using an email spam checker can do wonders for people who want to spare themselves stress. Mailmeteor is a free tool that gives people the ability to copy and paste emails as a means of assessing them for the presence of potential spam words. If you want to do away with spam words that may negatively interfere with deliverability, Mailmeteor can help you do so.
Mailmeteor can save your messages from ending up in seemingly endless spam folders. Reputable organizations like Stanford University and Spotify have used this email spam checker.
3. Mailchimp
Mailchimp is an in-depth marketing platform that makes it a piece of cake for businesses to set up and maintain comprehensive subscriber lists. It simplifies email marketing in an abundance of ways. Mailchimp can do a lot for businesses looking to retain customers, zero in on their target audience members and substantially boost site traffic.
Since Mailchimp offers a free plan, it can benefit businesses interested in risk-free email marketing upgrades.
4. Benchmark Email
Businesses must prioritize email messages that are both visually appealing and memorable. Thankfully, Benchmark Email is a reliable email marketing device that enables users to design attractive, responsive email messages. These emails appear attractive regardless of device selection.
Benchmark Email presents users with seemingly endless templates that feature designs suitable for all events and industries. It has a code editor that can be suitable for people who know more about HTML techniques.
5. Mailjet
Mailjet has collaborative features that pave the way for strong email marketing campaigns. Since it offers pre-designed templates, it can be useful for businesses that don’t want to worry about handling complex aesthetic duties themselves. It even has a convenient “real-time” element.
This tool can benefit businesses by setting up, sending and tracking email messages’ “progress.” It helps users stay on top of message performance matters as well.
6. EmailOctopus
EmailOctopus, in brief, is a straightforward email marketing device that gives people access to a free plan. It can be suitable for businesses that want to send out unlimited email messages. It can even be ideal for businesses that want to do so from multiple email addresses.
Businesses can use EmailOctopus with various apps such as Zapier, WordPress and, last but not least, MailOptin.
7. SendinBlue
SendinBlue is a reputable marketing communication tool that can do a lot for businesses that want to strengthen customer relationships. It gives people more than 70 pleasant design templates, too.
Conclusion – Test Things Out
Choices in email marketing tools run the gamut these days. It doesn’t matter if you’re serious about bettering your customer engagement or if you’re serious about getting more people to visit your website day in and day out. The use of credible email marketing tools can help you dramatically.
You should test these tools at length to take full advantage of them. Ensure you understand all available email marketing features like the back of your hand.
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