Introduction to Digital Marketing
New digital marketing tactics and tools emerge every day, making it difficult for marketers to keep up. Luckily, these challenges also present opportunities for savvy marketers to develop new strategies and take their marketing programs to the next level.
Unfortunately, most marketers are so busy keeping their heads above water that they don’t have time to keep tabs on all of the latest digital marketing tools. As a result, many brands fall behind and fail to capitalize on these useful innovations. These 10 digital marketing tools can help you stay ahead of the curve.
If you’re someone aspiring to build a successful career in digital marketing while becoming proficient in a wide range of digital marketing tools then consider enrolling in Online Digital Marketing Courses. These courses will introduce you to various Next-gen AI-powered digital marketing tools, equipping you with invaluable skills and knowledge that will elevate your professional trajectory. So enroll in one of these courses today and set you apart from the crowd in the industry.
List of Best Digital Marketing Tools
Google Analytics is one of the best digital marketing tools for measuring your program’s success. It’s also one of the most basic digital marketing tools, which is why so many brands ignore it. Analytics is the traffic dashboard for your website – it tells you how many people are visiting, where they’re coming from, and what they’re doing when they get there.
The most basic level of analytics shows you how many people are visiting your website and where they’re located. From there, you can dig into the source of traffic and see where it’s coming from.
For example, you can see if people are finding you through Google, or if they’re clicking through from a link on another site. You can also see which pages are most popular and what devices people are using to access your site.
MailChimp is one of the oldest and most trusted digital marketing tools available. The platform has sent billions of emails to millions of brands, making it one of the best Email marketing tools for staying connected with customers and growing your email list.
The service is easy to use and comes with a number of templates and pre-written copy to get you started quickly. It’s also affordable, costing as little as $10 a month for a basic plan that lets you send 12,000 emails per month.
If your program grows and you need more functionality, you can upgrade to the $399 per month Pro plan. MailChimp also integrates with most eCommerce platforms and marketing automation tools, making it very easy for you to send marketing emails at scale.
It also offers robust analytics, making it one of the best digital marketing tools for measuring your email program’s success.
Hubspot is another essential digital marketing tool for growing your email list. The platform offers a suite of marketing and sales tools, making it ideal for growing a modern and sophisticated marketing program.
Hubspot’s core product is its CRM, which allows you to track leads, organize customer data, and segment your email list for more personalized marketing campaigns. The CRM is also integrated with other Hubspot tools such as its content, webinars, and social media marketing tools.
This makes it easy to automate your marketing and sales processes, making it one of the best digital marketing tools for growing a scalable program. Hubspot also integrates with most major eCommerce platforms, making it easy to manage your email list and connect with customers.
It also offers robust analytics, so you can track your program’s success and make adjustments as needed.
Ahrefs is a digital marketing tool that helps you monitor your website and see how it’s performing in search engines. The platform also offers competitive research, content discovery, and a link explorer tool.
All of these digital marketing tools make Ahrefs a powerful and essential marketing asset. If you’re serious about growing your website’s traffic, you need to track your website’s performance and keep tabs on your competitors. The link explorer tool lets you see who’s linking to your site and discover where else you can build inbound links.
Content discovery lets you see what topics are most popular in your industry and gives you ideas for new blog posts. Ahrefs is a must-have digital marketing tool for brands with an online presence. It offers robust and reliable tracking and research tools that save you time and help you make more informed decisions about your program.
All in One SEO
All in One SEO is a comprehensive digital marketing tool that helps you build links, optimize your content, and understand how search engines see your website. The platform also offers a content analysis tool that shows you how your content will rank in Google, making it one of the best digital marketing tools for beginners.
SEO is a complex digital marketing strategy, but All in One SEO makes it easy to understand and implement. The platform also offers robust analytics, making it easy to track your program’s progress and make adjustments as needed. It’s also easy to use and affordable, making it a great investment for new brands with tight budgets.
Hootsuite is one of the best digital marketing tools for managing your social media program. The platform lets you schedule content and publish it to multiple social media channels from one dashboard. It also offers robust analytics, making it easy to track your program’s progress and measure your ROI.
Hootsuite is ideal for brands with multiple social media channels, such as a business with products on Amazon and a Facebook page. The platform lets you manage both accounts from one place, making it one of the best digital marketing tools for multitaskers and busy marketers.
Hootsuite is one of the most robust social media management tools on the market. It offers everything you need to manage your social media channels, including scheduling posts, publishing content, managing comments, and reporting on performance.
Yoast is one of the best digital marketing tools for website optimization. The tool analyzes your content and offers suggestions for improving its SEO, making it easy to stay in Google’s good graces. Yoast is also easy to use, making it the perfect digital marketing tool for beginners.
Many experts recommend using Yoast for beginners, making it one of the best digital marketing tools for growing your website. Yoast also offers robust analytics, making it easy to track your progress and make adjustments as needed. It’s also affordable, making it a good investment for any size budget.
Trello is one of the best digital marketing tools for organizing and managing your team’s workflow. The platform lets you assign tasks, track progress, and visualize your program’s progress across multiple departments and teams.
Trello is also available on any device, making it easy to track your program from anywhere. It’s also very affordable and can be used by small brands and teams with limited budgets.
Trello is a digital marketing tool that’s ideal for marketing departments and agencies. It offers robust task management and project management tools, making it easy to organize your programs and track your team’s progress.
Buzzsumo is a digital marketing tool that helps you discover what content performs the best in your industry. The platform also offers tools for analyzing your content and discovering how to improve it.
This makes it one of the best digital marketing tools for beginners and brands without much content experience. Buzzsumo also offers helpful insights into what your competitors are doing, making it one of the best digital marketing tools for content analysis.
Slack is a digital marketing tool that lets you communicate with your team. The platform is an essential digital marketing tool for teams and brands that rely on remote workers. It’s also one of the best digital marketing tools for streamlining your collaboration and keeping everyone on the same page.
Slack offers robust collaboration tools, including a shared calendar, file sharing, and group chat functionality. It also offers robust analytics, making it easy to track and measure your program’s progress.
Canva has always been a marketer’s haven when it comes to design, and because of the fun graphics to amplify your advertising game. But did you know your beloved Canva also provides a drawing tool?
Not great with digital drawing, but want to add a personal touch to your infographics? Get Canva free drawing tool today, and fulfill your drawing dreams with Canva’s easy interface and step-by-step guidance.
Digital marketing can feel like an endless journey, but it doesn’t have to be that way. These 10 tools can help you keep your head above water and stay on track. They’re also easy to implement, making them the ideal solutions for busy brands that don’t have the bandwidth for complex programs.
ABOUT THE AUTHOR
I am here to share my knowledge and experience in the field of networking with the goal being – “The more you share, the more you learn.”
I am a biotechnologist by qualification and a Network Enthusiast by interest. I developed interest in networking being in the company of a passionate Network Professional, my husband.
I am a strong believer of the fact that “learning is a constant process of discovering yourself.”
– Rashmi Bhardwaj (Author/Editor)