Why Social Media is So Important For IT Firms?

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IT firms are constantly trying to drum up business and find new leads that they can turn into long-term clients in the future. Social media is a key component of these efforts, as it’s how you’ll generate engagement, brand recognition and new leads for your firm. In this article, you’ll learn why social media is a key pillar of your IT business’ sales and marketing. But more than that, you’ll learn how an IT company can leverage social media to enhance its reputation. 

Importance of Social Media For IT Firms

Connections

Your IT firm is looking to forge connections across your market. Whether you’re servicing small businesses, large firms, or people’s personal projects, you’ll know that part of your business is building relationships with others. You can do this in person, of course. You can do it over email, too. But more often than not, you’ll communicate on today’s modern social media sites. 

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These websites are set up for businesses to sign up and gather followers who are interested in their work. You’re not going to get the same number of followers as celebrities and you may not even secure as many as your own personal channels, but making connections is how you’ll stay front and center of the minds of people you may one day convert into clients. 

Advice

Using social media, you can also build out a blogging arm that gives IT advice not only to your clients, but also to the public at large. There are several benefits to this strategy, including:

  • Showing that you care about the IT issues afflicting people around you
  • Showing off that you’re professional and trustworthy
  • Getting your brand seen and respected by more people and businesses
  • Establishing a brand presence in the IT space besides your website

YouTube is one of the best places to show off your skills and your advice. Make sure you’re naming your videos well, and that you’re using hashtags. Why use hashtags on YouTube? Because that’ll help people looking for tech advice find your videos and connect with your channel, giving you more exposure over the long run. 

Customer Service

Many IT firms employ techies, not customer service professionals. That can lead to customers getting upset when their complaints and queries are not dealt with in a timely and professional manner. This is where social media comes in. Not only can you deploy a chatbot to help you manage interactions on social media, but it’s also a far faster way to deal with each complaint or question.

You’ll not need to make an extra hire, hopefully, to manage your customer interactions on social media. Seeing as you’ll usually communicate via instant messages, you’ll be able to deal with each complaint in real time instead of letting your inbox clog up and having days pass between your emails. 

Marketing

There are dozens of ways to market an IT firm, but perhaps the most simple – as well as the cheapest – is to set yourself up on all of the social media channels and to post there regularly. You’ll find that you’ll slowly build a following of businesses and other interested individuals who want to see your perspective on tech and IT news, and your latest work on fixes. 

This is where you’ll share advice, and so much more. You can share how your team works, and the common problems you come across. You can share testimonials from your customers and clients, and you can share stories about some of your toughest jobs, and how you overcame them. All of this can help you get found my more and more people on some of the most-visited platforms on Earth. 

Presence

Your presence on social media means something. For one, it looks plain odd if an IT firm isn’t on social media. For a firm that’s dedicated to technology and finding fixes for tech issues, it’s odd not to be on the most popular tech platforms in the world. It can look shifty and could reduce trust in your business. But social media is also a place that you can let your hair down as a business, build more of a personality, and show off some of your flair.

It firms can often get the reputation of being dull or to-the-point. If you feel that you have more to offer than just your service, social media is a marvelous place to give people a flavor of what it’s like to work with you. 

These key tips will help you realize the benefits of running social media channels for your IT firm in the future. 

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